Privacy Policy
Effective Date: June 8, 2026
Company: BetterStar
Scope: This Privacy Policy applies to all personal data collected through our website, related services, and international business activities, including but not limited to the wholesale and customization of lab-grown diamond rough, loose diamonds, and finished jewelry.
1. Introduction
BetterStar (“we,” “us,” “our”) is committed to protecting the privacy and security of your personal information. This policy explains how we collect, use, store, share, and protect your personal data when you visit our website, inquire about our products (lab-grown diamond rough, loose diamonds, finished jewelry), place wholesale or custom orders, or interact with our international business services.
This policy complies with applicable global data protection laws, including the General Data Protection Regulation (GDPR) (EU/EEA), the California Consumer Privacy Act (CCPA/CPRA) (USA), and the Personal Information Protection Law (PIPL) (China). By using our website and services, you consent to the practices described in this policy.
2. Personal Data We Collect
We only collect personal data necessary for business operations, order processing, and service improvement. The types of data we collect include:
2.1 Information You Provide Directly
- Contact Information: Full name, email address, phone number, WhatsApp ID, company name, business address (for wholesale/OEM/ODM clients).
- Order & Customization Details: Product preferences (lab-grown diamond rough, loose diamonds, jewelry styles), CAD design files, customization requirements, billing/shipping information, payment details.
- Communication Records: Inquiries, consultation messages, feedback, and negotiation records related to international trade cooperation.
2.2 Automatically Collected Technical Data
- Device & Access Information: IP address, browser type, device model, operating system, website access time, pages viewed, and navigation behavior.
- Cookies & Similar Technologies: We use cookies to enhance user experience, remember preferences, and analyze website traffic. You can manage cookie settings via your browser.
2.3 Data From Third Parties
- Business cooperation information from global jewelry partners, industry platforms, or trade shows (with legal authorization).
3. How We Use Your Personal Data
We use your personal data only for the purposes stated in this policy and in compliance with legal obligations:
- Business & Order Fulfillment: Process wholesale/custom orders, confirm product details (lab-grown diamond rough, loose diamonds, jewelry), arrange production, shipping, and after-sales service (e.g., lifetime warranty, 1-year free resizing).
- International Trade Cooperation: Communicate with global clients, provide OEM/ODM customization solutions, and maintain long-term business partnerships.
- Service Improvement: Analyze website usage, optimize product display, and improve customer service quality.
- Marketing & Communication: Send product updates, promotion information, and industry news (you may unsubscribe at any time).
- Legal Compliance: Comply with international trade laws, tax regulations, and data protection requirements; respond to legal requests or disputes.
4. Data Sharing & Disclosure
We do not sell, rent, or lease your personal data to third parties for commercial purposes. We may share your data only in the following circumstances:
- Service Providers: Share necessary data with trusted third-party partners (e.g., logistics companies, payment processors, CAD design teams) who assist us in operating the business, subject to binding data processing agreements.
- Legal Requirements: Disclose data if required by law, court order, or government regulation; or to protect our legal rights, property, or safety, or the rights/safety of others.
- Business Transfer: In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the business assets, with prior notice.
- Consent: Share data with your explicit written consent.
5. Data Storage & Security
5.1 Storage Location
Your personal data is stored on secure servers located in China and other regions compliant with international data protection standards. We ensure cross-border data transfers comply with GDPR, PIPL, and other applicable laws.
5.2 Security Measures
We adopt industry-standard security technologies and procedures to protect your personal data from unauthorized access, loss, theft, alteration, or destruction:
- Encryption technology for data transmission and storage (SSL/TLS).
- Access control mechanisms (role-based permissions, password protection).
- Regular security audits and system updates.
- Confidentiality agreements with employees and third-party partners.
5.3 Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law. After the retention period, we securely delete or anonymize your data.
6. Your Privacy Rights
Depending on your location, you may have the following rights under applicable data protection laws (e.g., GDPR, CCPA, PIPL):
- Right of Access: Request a copy of the personal data we hold about you.
- Right of Rectification: Request correction of inaccurate or incomplete personal data.
- Right of Erasure (“Right to be Forgotten”): Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request restriction of the processing of your personal data.
- Right to Data Portability: Request transfer of your personal data to another data controller.
- Right to Object: Object to the processing of your personal data for marketing purposes or based on legitimate interests.
- Right to Withdraw Consent: Withdraw your consent to data processing at any time (without affecting the legality of prior processing).
- Right to Complain: Lodge a complaint with a data protection supervisory authority.
To exercise any of these rights, contact us at privacy@betterstarjewelry.com. We will respond to valid requests within 15–30 business days (as required by law).
7. Children’s Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will immediately delete such data.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., industry platforms, partner sites). This Privacy Policy applies only to our website. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policy of any third-party site you visit.
9. International Data Transfers
As an international trade business, we may transfer your personal data to countries/regions outside your jurisdiction (e.g., China, Europe, North America). We ensure all cross-border data transfers comply with applicable laws (e.g., GDPR Article 44–50, PIPL Chapter 5) and use standard contractual clauses (SCCs) or other approved mechanisms to protect your data.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Effective Date”. Your continued use of our website and services after the effective date constitutes acceptance of the changes.
11. Contact Us
For questions, concerns, or requests related to this Privacy Policy or your personal data, contact our Data Protection Team:
- Email: Gwyneth@betterstar.net
- WhatsApp: +8615138918636